About Us

Securing a sustainable and resilient future of food starts at the source, with the farmers who make it all happen. We welcome all farmers and growers of the horticulture sector to register themselves and enlist their produce on Praman’s Digital Exchange. Every farmer and grower will receive access to:

We have created an inclusive and affable ecosystem for any producer organizations to develop and nurture. We understand the kind of issues they deal with starting from farm to far-away markets. Hence, our Praman ecosystem for FPOs and Co-operatives comprise various services like procurement services, quality assaying, credit facilities and market linkages.

We welcome all commission agents who help facilitate the exchange of produce between the sellers and wholesale buyers. Praman helps to remove the physical limitations of the trade and allows for market linkages beyond a physical mandi or market. We also aid the commission agents to digitalise their trade and processes. This allows for a more transparent and easier transactional process.

Praman can help startups and corporates in the agriculture and horticulture sector to improve their procurement processes, giving them access to our proprietary quality assaying technology at every stage. Praman is pioneering the concept of the spot-quality assessment across cash crops and has become the benchmark for hundreds of modern trade corporations, and buyers across the country and the globe.

Praman understands the complex value chain that exists to establish trade in horticulture and agri-commodities and hence is building an extensive network of logistics service providers. We are always looking out for partners to onboard them on our platform.

Praman is building the widest pan-India network of modernised, clean and secure physical facilities for dry and cold storage of agri-commodities. At Praman, we empanel our warehouse providers and connect them to our large base of users.

At Praman we insist on leveraging partnerships amongst NBFCs and our users as we understand how significant a role they play in financing the entire value chain of agriculture. We believe that by creating synergies and technological resilience for our users, we can work together to provide analytics-based credit offers to our users to increase liquidity.